Social TV encourages CTR in Italy: News from warc.com

Social TV encourages CTR in Italy: News from warc.com

Social TV encourages CTR in Italy: News from warc.com.

21 April 2014 
ROME: Although Italy lags behind the UK and Scandinavian countries in terms of smartphone user penetration, recent research suggests a significant proportion of Italians use their devices to visit social networks while watching TV and to view ads.

According to analysis from eMarketer, based on a study conducted by comScore…

View On WordPress

BMW Radically Rethinks The Car Buying Experience with the Genius product

BMW Radically Rethinks The Car Buying Experience with the Genius product

BMW Radically Rethinks The Car Buying Experience.

The world’s automakers are showing off their sleek new 2015 models and concept cars at the New York International Auto Show, which opens to the public today. The most radical innovation in the car industry might not be obvious on the show floor, but instead in the showroom of a BMW dealership near you.

Like many of the world’s most admired car…

View On WordPress

LinkedIn revendique 300 millions de membres - 50% des nouveaux membres arrivent via le mobile

LinkedIn revendique 300 millions de membres – 50% des nouveaux membres arrivent via le mobile

LinkedIn revendique 300 millions de membres et ne compte pas s’arrêter là, Actualités.

Par Nicolas Richaud | 18/04 | 15:16 | mis à jour à 18:26 Le réseau social professionnel a vu son parc d’abonnés augmenter de près de 30% lors des six derniers mois, une croissance de plus en plus portée par le mobile. Valorisé plus de 21 milliards de dollars, LinkedIn est aussi en train d’accélérer son…

View On WordPress

See How St. Vincent Doubled Her First Week Album Sales… | Digital Music NewsDigital Music News

See How St. Vincent Doubled Her First Week Album Sales… | Digital Music NewsDigital Music News

See How St. Vincent Doubled Her First Week Album Sales… | Digital Music NewsDigital Music News.

Thursday, April 17, 2014 
by 
Nina Ulloa

Screen shot 2014-04-17 at 5.14.08 PM

Updated 4/18/14 11:30 AM PST.

St. Vincent’s latest album St. Vincent came out on February 25th.  The Found Group ran the digital marketing campaign for the release.  I recently profiled The Found Group’s found.ee tool, a link shortener that makes it easy to…

View On WordPress

Never Let The Internet Spoil Your Favorite TV Show Again | TechCrunch -> Use mute Packs !

Never Let The Internet Spoil Your Favorite TV Show Again | TechCrunch. King Joffrey was killed this week on Game of Thrones.

Never Let The Internet Spoil Your Favorite TV Show Again | TechCrunch -> Use mute Packs !

Never Let The Internet Spoil Your Favorite TV Show Again | TechCrunch. King Joffrey was killed this week on Game of Thrones.

Sky launches new Social TV strategy: #WatchOnSky on Twitter [2470] | Social TV - TV App Market

Sky launches new Social TV strategy: #WatchOnSky on Twitter [2470] | Social TV – TV App Market

Sky launches new Social TV strategy: #WatchOnSky on Twitter [2470] | Social TV – TV App Market.

summer logoSky has started to trial #WatchOnSky, a brand new tool on Twitter that lets Sky customers watch or record TV shows, sporting events and movies by simply clicking icons contained within a Tweet.

Twitter users who see #WatchOnSky on Tweets from Sky can expand the Tweet and tap on an icon that directly…

View On WordPress

The future of retail in 5 charts | Digiday

The future of retail in 5 charts | Digiday

The future of retail in 5 charts | Digiday.

For all the talk about “showrooming” and Jeff Bezos mercilessly pursuing world domination, e-commerce remains a fraction of the size of the good ol’ brick and mortar industry. But times are changing.

Physical retail in the U.S. deals in trillions of dollars, while e-commerce dabbles in mere hundreds of billions. Americans are expected to spend $304.1…

View On WordPress

Print magazines like Forbes don’t have a readership problem, they have an advertising problem, FM chief revenue officer Mark Howard

Print magazines like Forbes don’t have a readership problem, they have an advertising problem, FM chief revenue officer Mark Howard

Forbes, HuffPost on Digital Journalism, PR and Native Ads – Wed., Apr. 16, 2014.

Wed., Apr. 16, 2014 By  Print magazines like Forbes don’t have a readership problem, they have an advertising problem, Forbes Media chief revenue officer Mark Howard told Gibbs & Soell’s annual “Welcome to the Global Street Fight” event in New York on April 11.

“Readers are excited as ever to…

View On WordPress

French channel Canal+ launches a brand new TV experience: The Social Player - Lost Remote

French channel Canal+ launches a brand new TV experience: The Social Player – Lost Remote

French channel Canal+ launches a brand new TV experience: The Social Player – Lost Remote.

By Natan Edelsburg on April 15, 2014 5:42 PM

Screen Shot 2014-04-15 at 5.39.35 PMSocial TV innovation in France continues to rise. French channel Canal+  (11.4 million subscribers) just released a major new social platform around its major channel: the Social Player, according to SocialTV.fr’s Julien Bichon. This announcement comes at a…

View On WordPress

Les 10 marques les plus aimées sur LinkedIn sont toutes de B2B (30 statistiques sur LinkedIn qui vous surprendront par Valeria Landivar)

Les 10 marques les plus aimées sur LinkedIn sont toutes de B2B (30 statistiques sur LinkedIn qui vous surprendront par Valeria Landivar)

30 statistiques sur LinkedIn qui vous surprendront | Valeria Landivar.

30-statistiques-sur-linkedin-qui-vous-surprendront

Avez-vous déjà intégré LinkedIn à votre stratégie médias sociaux? Mettez-vous à jour votre profil régulièrement? Avez-vous une page entreprise?

Il est vrai que parfois, nous n’avons pas le temps pour être présent sur plusieurs plateformes. Que diriez-vous si je vous informe que 64% de toutes les visites de médias sociaux vers…

View On WordPress