Les ventes digitales de Warner Music pèsent plus que ses ventes physiques - JDN Média

Les ventes digitales de Warner Music pèsent plus que ses ventes physiques – JDN Média

Les ventes digitales de Warner Music pèsent plus que ses ventes physiques – JDN Média.

L’exemple de la Major est symptomatique d’une industrie qui, après avoir critiqué Internet, y voit sa dernière bulle d’oxygène.

Le marché de l’industrie musicale est un marché extrêmement concentré, contrôlé à 75% par trois acteurs, Sony Music, Universal Music et Warner Music. Des majors qui ont vu leurs…

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9 mois après le SRP (by Havas Media) - Médiamétrie et Twitter vont mesurer les tweets liés aux émissions TV

9 mois après le SRP (by Havas Media) – Médiamétrie et Twitter vont mesurer les tweets liés aux émissions TV

Médiamétrie et Twitter vont mesurer les tweets liés aux émissions TV.

Médiamétrie et Twitter s’associent pour lancer l’année prochaine un outil de mesure d’audience des tweets émis en lien avec un programme de télévision, ont annoncé mardi les deux sociétés. Baptisé “Médiamétrie Twitter TV Ratings”, cet outil destiné aux chaînes de télévision, aux agences médias ou aux acteurs de l’audiovisuel…

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Programmatic & Native: How Content & Data-Driven Marketing Can Co-Exist

Programmatic & Native: How Content & Data-Driven Marketing Can Co-Exist

Programmatic & Native: How Content & Data-Driven Marketing Can Co-Exist.

Advertising is always most effective when it is well integrated into the customer experience. Over this past year, programmatic buying and native advertising (both popular buzzwords in our industry) have taken two very different approaches in enabling marketers to create engaging and relevant experiences for their audiences…

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Boxfish aims to change TV with really big data

Boxfish aims to change TV with really big data

Boxfish aims to change TV with really big data.

Boxfish has been processing, in real time, every single word spoken on 1,000 different TV channelsworldwide, compiling a database of more than 86 million(!) topics that can be used to categorize and sort all broadcast content. The database is so vast and so versatile the company can barely figure out what aspect of the video industry revolutionize…

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Social TV encourages CTR in Italy: News from warc.com

Social TV encourages CTR in Italy: News from warc.com

Social TV encourages CTR in Italy: News from warc.com.

21 April 2014 
ROME: Although Italy lags behind the UK and Scandinavian countries in terms of smartphone user penetration, recent research suggests a significant proportion of Italians use their devices to visit social networks while watching TV and to view ads.

According to analysis from eMarketer, based on a study conducted by comScore…

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BMW Radically Rethinks The Car Buying Experience with the Genius product

BMW Radically Rethinks The Car Buying Experience with the Genius product

BMW Radically Rethinks The Car Buying Experience.

The world’s automakers are showing off their sleek new 2015 models and concept cars at the New York International Auto Show, which opens to the public today. The most radical innovation in the car industry might not be obvious on the show floor, but instead in the showroom of a BMW dealership near you.

Like many of the world’s most admired car…

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LinkedIn revendique 300 millions de membres - 50% des nouveaux membres arrivent via le mobile

LinkedIn revendique 300 millions de membres – 50% des nouveaux membres arrivent via le mobile

LinkedIn revendique 300 millions de membres et ne compte pas s’arrêter là, Actualités.

Par Nicolas Richaud | 18/04 | 15:16 | mis à jour à 18:26 Le réseau social professionnel a vu son parc d’abonnés augmenter de près de 30% lors des six derniers mois, une croissance de plus en plus portée par le mobile. Valorisé plus de 21 milliards de dollars, LinkedIn est aussi en train d’accélérer son…

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See How St. Vincent Doubled Her First Week Album Sales… | Digital Music NewsDigital Music News

See How St. Vincent Doubled Her First Week Album Sales… | Digital Music NewsDigital Music News

See How St. Vincent Doubled Her First Week Album Sales… | Digital Music NewsDigital Music News.

Thursday, April 17, 2014 
by 
Nina Ulloa

Screen shot 2014-04-17 at 5.14.08 PM

Updated 4/18/14 11:30 AM PST.

St. Vincent’s latest album St. Vincent came out on February 25th.  The Found Group ran the digital marketing campaign for the release.  I recently profiled The Found Group’s found.ee tool, a link shortener that makes it easy to…

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Never Let The Internet Spoil Your Favorite TV Show Again | TechCrunch -> Use mute Packs !

Never Let The Internet Spoil Your Favorite TV Show Again | TechCrunch. King Joffrey was killed this week on Game of Thrones.

Never Let The Internet Spoil Your Favorite TV Show Again | TechCrunch -> Use mute Packs !

Never Let The Internet Spoil Your Favorite TV Show Again | TechCrunch. King Joffrey was killed this week on Game of Thrones.

Sky launches new Social TV strategy: #WatchOnSky on Twitter [2470] | Social TV - TV App Market

Sky launches new Social TV strategy: #WatchOnSky on Twitter [2470] | Social TV – TV App Market

Sky launches new Social TV strategy: #WatchOnSky on Twitter [2470] | Social TV – TV App Market.

summer logoSky has started to trial #WatchOnSky, a brand new tool on Twitter that lets Sky customers watch or record TV shows, sporting events and movies by simply clicking icons contained within a Tweet.

Twitter users who see #WatchOnSky on Tweets from Sky can expand the Tweet and tap on an icon that directly…

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