How will programmatic buying evolve to better serve native ads and other non-traditional content? (source: http://www.business2community.com/)

A great point of view by , Published August 27, 201
full source: http://www.business2community.com/brandviews/newscred/know-programmatic-buying-means-native-ads-0988259#rMDsRrVhw3eDlPQF.99

In fact, you’re probably already being served content that uses this technology to decide what you see. Business Insider released a report recently noting it as one of the fasting growing drivers of…

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Paying for Digital Content Still Not the Norm in the UK - eMarketer

Paying for Digital Content Still Not the Norm in the UK – eMarketer

Paying for Digital Content Still Not the Norm in the UK – eMarketer.

There is no such thing as a free lunch, as the saying goes. However, as consumers have been moving their content consumption habits from the physical to the digital realm, that’s exactly what they’ve come to expect.

Expectation, it seems, is also being put into practice, with much larger numbers of UK internet users accessing…

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axa drive : l’application anti-bouchons (Source: Autonews.fr)

axa drive : l’application anti-bouchons (Source: Autonews.fr)

axa

Dans la jungle des applications dédiées à l’automobile, la compagnie AXA lance un nouvel équipement afin d’aider les conducteurs à voyager plus sereinement. Explications.

C’est le fléau quotidien des automobilistes des grandes villes : parvenir à se rendre d’un point A à un point B sans connaître les affres des embouteillages.

Pouvoir anticiper ces points noirs en adaptant son trajet en…

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Tags: AXA data IOT

Like2Buy: seamlessly allows Instagram users to make purchases items liked on your feeds.

Like2Buy: seamlessly allows Instagram users to make purchases items liked on your feeds.

Communications and sales channels are blurring – extract from CNBC: http://www.cnbc.com/id/101948093

Target, Nordstrom make Instagram shoppable.

Attention fashion lovers: It just got easier to shop on Instagram.

Both high-end department store Nordstrom and big-box retailer Targetare teaming up with Curalate, a visual marketing and analytics firm, to launch Like2Buy, a platform that seamlessly…

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Datamorphose et Datacoin – La data, une nouvelle source de revenus ? (Yves Del Frate – CB News)

France, Fast Forward : Les media, pour accélérer la croissance en France. Yves del Frate — CEO Havas Media France…

Datamorphose et Datacoin – La data, une nouvelle source de revenus ? (Yves Del Frate – CB News)

France, Fast Forward : Les media, pour accélérer la croissance en France. Yves del Frate — CEO Havas Media France…

Algorithmes devins : les smartphones, bientôt nos « deuxièmes cerveaux » ? - Le nouvel Observateur

Algorithmes devins : les smartphones, bientôt nos « deuxièmes cerveaux » ? – Le nouvel Observateur

Algorithmes devins : les smartphones, bientôt nos « deuxièmes cerveaux » ? – Le nouvel Observateur.

Très intéressante interview de Rand Hindi  dans le Nouvel Obeservateur: Patron de Snips, une start-up qui ambitionne d’allier « big data » et algorithmes pour repenser le quotidien et la façon de vivre des citadins en anticipant leurs comportements. Le prestigieux MIT (Massachussetts Institute of…

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Most Consumers Don’t Tote Wearables to the Gym—Yet - eMarketer

Most Consumers Don’t Tote Wearables to the Gym—Yet – eMarketer

Most Consumers Don’t Tote Wearables to the Gym—Yet – eMarketer.

Wearables are a hot topic at the moment. There’s been talk recently about the future of notifications on such devices, fashion brands such as Tory Burch and Diane von Furstenberg (DVF) have partnered with tech companies to make wearables more stylish, and GE is testing Google Glass to see how the technology could help boost…

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Music Piracy: Consumers do prefer legal and ethical options, but they favour different ways of making this economically viable.- (Vlerick Business School)

Music Piracy: Consumers do prefer legal and ethical options, but they favour different ways of making this economically viable.- (Vlerick Business School)

Business model insights on how to beat music piracy – Vlerick Business School.

Business model insights on how to beat music piracy

In recent years, the popularisation of the World Wide Web and the rise of mobile music hardware have intensified online music piracy. Prof Dr Bert Weijters, Prof Dr Frank Goedertier and Sofie Verstreken have published an academic research study that examines music…

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Nearly 1 in 4 U.S. Consumers Use a Health Tech Device – Health Tech Insider

Nearly 1 in 4 U.S. Consumers Use a Health Tech Device - Health Tech Insider.

Nearly 1 in 4 U.S. Consumers Use a Health Tech Device – Health Tech Insider

Nearly 1 in 4 U.S. Consumers Use a Health Tech Device - Health Tech Insider.

20 millions d’inscriptions sur les services payants de streaming musical en 2014 - TéléObs

20 millions d’inscriptions sur les services payants de streaming musical en 2014 – TéléObs

20 millions d’inscriptions sur les services payants de streaming musical en 2014 – TéléObs.

(Relaxnews) – Malgré l’accès à une ribambelle d’alternatives gratuites, les services payants comme Spotify connaissent un succès croissant aux États-Unis et en Europe.

Selon Futuresource Consulting, les revenus générés par ces services atteindront 3 milliards de dollars cette année. Les données suggèrent…

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