Over 10% of UK Digital Ad Revenues to Come from Social Networks - eMarketer

Over 10% of UK Digital Ad Revenues to Come from Social Networks – eMarketer

Over 10% of UK Digital Ad Revenues to Come from Social Networks – eMarketer.

Social network ad spending in the UK is still on a strong upward trajectory, with eMarketer expecting 50.0% growth this year. By the end of 2014, social networks will be home to 10.5% of all digital ad spending in the UK, and we expect this share to rise by 4.2 percentage points in the next two years.

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How Reckitt Benckiser Became ‘Digital at Heart’ | CMO Strategy - Advertising Age

How Reckitt Benckiser Became ‘Digital at Heart’ | CMO Strategy – Advertising Age

How Reckitt Benckiser Became ‘Digital at Heart’ | CMO Strategy – Advertising Age.

AD AGE REPORTS Research ReportCreativity Reimagined

This report explores the thinking behind the ways marketers and their creative agencies engage with consumers through building communities.

Learn more 

Getting brand marketers to buy into digital and social media wasn’t always easy at Reckitt Benckiser,…

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"La télé ? Un iPad géant où Netflix, beIN Sports et Canal+ se battent pour votre temps" - Le Point

“La télé ? Un iPad géant où Netflix, beIN Sports et Canal+ se battent pour votre temps” – Le Point

Source: AFP

“La télé ? Un iPad géant où Netflix, beIN Sports et Canal+ se battent pour votre temps” – Le Point.

Le patron et fondateur de Netflix, qui lance sa plateforme de vidéos illimitées en France ce lundi, raconte la télévision de demain. Interview.

“Imaginez la télévision comme un iPad géant où les applications Netflix, beIN Sports et Canal+ se battent pour votre temps”, raconte le patron…

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Les agences médias font leur mue (4e édition des Rencontres de l’Udecam)

Les agences médias font leur mue (4e édition des Rencontres de l’Udecam)

Bertrand Beaudichon, président de l'Udecam.

INTERVIEW – Pour Bertrand Beaudichon, président de l’Union des entreprises de conseil et d’achat média (Udecam) dont les 4es Rencontres se tiennent ce jeudi à Paris, le numérique transforme le métier et donc le lien avec les annonceurs

Notre métier est en pleine mutation, c’est une donnée évidemment centrale. D’un côté, les marques médias, grâce à l’audience numérique, n’ont jamais été aussi…

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Is Predictive the New New Thing in Marketing Technology? | Lattice Engines

Is Predictive the New New Thing in Marketing Technology? | Lattice Engines

Is Predictive the New New Thing in Marketing Technology? | Lattice Engines.

It’s an exciting time to be working in marketing. We are amidst an important transformation with data at the forefront and technology steering the course for marketing and sales professionals. In just the past 12 months, almost $200 million in marketing_frontierVC funding has gone into predictive marketing and sales software companies. Why…

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How will programmatic buying evolve to better serve native ads and other non-traditional content? (source: http://www.business2community.com/)

A great point of view by , Published August 27, 201
full source: http://www.business2community.com/brandviews/newscred/know-programmatic-buying-means-native-ads-0988259#rMDsRrVhw3eDlPQF.99

In fact, you’re probably already being served content that uses this technology to decide what you see. Business Insider released a report recently noting it as one of the fasting growing drivers of…

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Paying for Digital Content Still Not the Norm in the UK - eMarketer

Paying for Digital Content Still Not the Norm in the UK – eMarketer

Paying for Digital Content Still Not the Norm in the UK – eMarketer.

There is no such thing as a free lunch, as the saying goes. However, as consumers have been moving their content consumption habits from the physical to the digital realm, that’s exactly what they’ve come to expect.

Expectation, it seems, is also being put into practice, with much larger numbers of UK internet users accessing…

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axa drive : l’application anti-bouchons (Source: Autonews.fr)

axa drive : l’application anti-bouchons (Source: Autonews.fr)

axa

Dans la jungle des applications dédiées à l’automobile, la compagnie AXA lance un nouvel équipement afin d’aider les conducteurs à voyager plus sereinement. Explications.

C’est le fléau quotidien des automobilistes des grandes villes : parvenir à se rendre d’un point A à un point B sans connaître les affres des embouteillages.

Pouvoir anticiper ces points noirs en adaptant son trajet en…

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Tags: AXA data IOT